Want proof that ad dollars determine playoff teams? Look at all the playoff teams this year and list them according to ad market size. We did. You’ll find that Houston and Philadelphia ranked 5th and 7th in total ad market size. In addition they represent two geographically different areas of the country. IF the New York Yankees would won the American League championship, most of the east coast would have tuned in to watch New York Yankees and the Philadelphia Phillies. But there’s a real possibility that the rest of the country would have tuned out. Marketing research probably advised MLB to split up the sectors to provide a diverse set of opponents. And, of course, behind all of this show, those teams–having huge ad bases and team incomes–are able to buy the best players. That’s how they got to the World Series. Now you know…
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