GREED…spelled any other way, described any other way or simply ignored is the name of the game. The US golf tour has dominated world golf for years. Now the Saudi tour–backed by the felonious Crown Prince who is strongly suspected of murder–is threatening to disrupt the US money pot. Prize money, guaranteed payment to EVERY player, fewer tournaments allowing more at-home family time for the players–all of these perks are attracting many established players to the Saudi tour. It’s a trade-off between the ethics of playing for a nation that condones murder and huge monetary rewards. The money is clearly winning and we predict it will continue to do so. In response, the US tour has announced it will significantly increase prize money next year and make other changes. That means more ad money will be needed. And that means more commercial messages with each broadcast. We already have one commercial for every telecast swing of the club–not counting voice-overs and screen scrolls. It will be much worse next year as greed drives the stakes even higher. Stay tuned…this is ugly and apt to get uglier.
Comments are closed