Possibly the fastest growing category or cancers is melanoma. We’ve all had it or know someone who has had treatment. With a reduced ozone layer harmful UV rays are a constant threat. What if a P&G, for example, could develop a bar or lotion soap formula that added a sun block ingredient? It wouldn’t need to be a huge percentage in the initial product but a small concentration would certainly make the product desirable in sunny climates. Some people are fair-skinned and would relish the opportunity to protect themselves all the time. Others would take advantage as they run errands. Imagine all the delivery people who are in and out of vans all day long. They would not need to use as much or any traditional sun block to be fully protected. Send this idea to your favorite home products maker and start a groundswell of interest. We would like to hear your comments….maybe this was already tried unsuccessfully or you have other input. Please E mail us at: AVFeedback@aol.com
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