MONEY RULES !!!!!

If you just watch TV without giving much thought to the process you’re likely to believe that what you’re seeing is real. But a simple mental adjustment will bring everything into clear focus. YOU MUST REALIZE THAT EVERY MINUTE OF EVERY TV BROADCAST IS DONE FOR ONE PURPOSE–TO MAXIMIZE NETWORK INCOME THROUGH ADVERTISING MONEY. Let’s look at some examples…New York–despite being the center of a pandemic–hosted 15,000 people on New Year’s Eve. The networks had already sold the “air time” to advertisers so–to make the celebration look authentic—15,000 people were used as props. They could have dropped the beautiful ball at midnight with piped in music but that wouldn’t have drawn the viewing audience promised the advertisers. Second, a professional football game on Christmas Day is an advertising income nightmare for networks UNLESS you schedule two highly rated teams and the game is a really close. Unfortunately this year, due to COVID and previous losses by the Cleveland Browns, the ad people were concerned that they wouldn’t get their bang for the buck. So the game–which should have been a blowout ended up 24 to 22 with Green Bay–the far superior team–winning by only 2 points. That was designed to keep people tuned in and helped ad dollar outlay justification. For watchers of HGTV all the programs were recently revealed as hoaxes. None of the “on air” personalities actually did any work and the clients were outed as phonies. Never fear…until word gets around, viewers will still be absorbed by the “I love that counter top”, “O My God”, and other scripted exclamations. As long as it sells–it will be sold!!! Now you know. Just look at all the pathetic programming on 400 to 600 channels and ask yourself “do people really watch these shows?” The answer is “yes because advertisers pay “air time” fees based on viewership numbers. Even the “Andy Griffith Show” reruns are worth something to the network bottom line. So you’ll find them on the schedule at 3:00 AM and networks will squeeze a few bucks because somebody is watching somewhere. A wise man once called TV ” a vast wasteland”. We won’t go that far but just remember you support the less-than-quality productions by viewing them. It will make things more interesting for you if you just realize it’s all about advertising money–like the 300 commercial interruptions in every sporting event.